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Become A Confident Communicator


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Spreading love not germs – Tips for what we can control

Photo by Dimitar Belchev on Unsplash

Words are powerful – as a writer and communication coach, I have been mindful of this for many years.  Words are only one part of how we communicate but for every word spoken or written, there is impact.

I believe we each have a responsibility for our own communication – the ripples we are creating.

Words can feed love, compassion, confidence or hatred and fear

The thing is, most of us know and understand that at an intellectual level, however fear is an emotion and when we are stressed, overwhelmed or emotionally triggered our logic and reason and things we ‘know’ can fly out the window.

The headlines are full of emotional words on any given day, even more so now because the media has something hot and global, so they are running with it at an alarming rate and people are drinking it up like its truth.

People are mostly intelligent and for the most part very informed from proper channels through work and schools, like Ministry of Health, and World health organisation. These organisations have no hidden agendas, you can tell by the way they write, NO emotional headlines just updates and fact-based information.

FACT: Be aware of the media’s agenda

The media is not paid or funded to tell the truth, or even report the truth, they are paid to get readership, they are all climbing over each other to get more readers, more followers and more money.

They don’t care about the impact of their words, or peoples mental or emotional well being, they count clicks, likes and money that comes in from sponsored ads etc.

“What we reap we sow – what we feed grows”

We can’t control many things in this situation but there are some things we can control

Tip #1: Watch what you read

Be careful what you read and where you get your information from – always be discerning and aware of the information source, social media is responsible for much of the panic, stress, negative social and emotional impact right now. Take care of your own mental health, be discerning.

Tip #2: Mind your language

When communicating, mind your own language. What you share (spread), the language you use, the words you say and write. Even if you decide to ignore tip #1 and choose to read emotive media reporting, then please THINK before you share it. What is your purpose for sharing it? Will sharing it help others in a positive way or just spread more fear.

Tip #3: Connect with your team on a personal level

Communicating with your organisation if you are a leader, business owner etc, is vital and you will need to be keeping people informed. Please remember to connect in on a personal level with your people, ASK how they are feeling, how their family is coping, do they need any support emotionally or physically to get through this unsettling time.

Tip #4: Consider the impact before sharing jokes

Be careful about appearing insensitive, there are lot of jokes going around, always consider the impact before sharing them. If you feel you MUST share it, sometimes just in a personal message to a few friends or family will satisfy this drive we seem to have to share everything on social media, carefully consider what you share on your main feed, who may see it and what that impact may be.

Tip #5: Being community minded and helping each other out

Be community minded in your communication. Understand there are people being affected by this virus, the global panic and crisis in so many ways, in many ways much worse than we are in NZ right now. Instead of sharing negative stuff, keep up the posting of positive stuff, think of ways you can help life others rather than feed the fear and hatred.

Tip #6: What to do with triggered emotions

Processing our emotions is a communication skill that not everyone knows how to do in a healthy way. Emotions are part of who we are, and they can give us information to act in an intelligent way if we know how to process them.

Instead of being driven by emotions and reacting all over the show, which can be exhausting and wear us down, learn to process emotions, work through them to understand what information they might be giving and then use that as part of  planning what to do with that information.

Stay safe, stay positive and remember to be mindful

Love and good vibes to you all – keep spreading the love

Jen Tyson

Communication Coach – Author – Trainer

https://www.simplyconfident.net/

https://www.switchedonlearning.net/

PS:

Take good care of your physical health, keep up routines of exercise and health appointments, if you were going on a holiday that has had to be cancelled, replace that holiday with a ‘staycation’ still take the time to rest, relax and do something fun, it just may look different to how you had planned


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YES or NO? – Facebook and LinkedIn for small business

After spending years in the area of business development including developing marketing strategies both for online and offline results, I have learned a few things about this ‘social media’ space that I would love to share with you.

Small business owners are often bombarded by statements such as “if you are not on social media for your business no one will find you” or somebody says “You really should have a Facebook page or how will people find you” OR “EVERYONE is on Facebook, or LinkedIn”

It is easy to be swayed or even stressed into panic mode by these comments when your own knowledge and confidence in this space is low, you know there are answers but have not had the time to go find out what you actually need to do for your business.

There is other social sharing ‘channels’ but for today let’s just focus on the two biggest and most well-known ones, Facebook and LinkedIn.

My TIPS and findings:

#1 They are totally different, the people who hang out on there, what is shared and expected on there, what people are looking for on there is all different. One is very social the other very professional.

#2 You may not NEED to be on both or either, it is important that you view your business with clear eyes and really understand if this is a wise spend of your resources, time and maybe money.

#3 When getting advice/ professional help make sure the person is skilled, trained and even experienced in BOTH marketing for small business and social media, not all marketers are both and not all advise comes from a ‘qualified’ source – before responding to one of those throw away statements or others like them, as above, please ask yourself the question ‘who is giving me this advice? And do I need a second qualified opinion?”

#4 If you are going to ‘go there’ on either platform or both, set it up well, attend a webinar, read some articles and get some help! Treat it like a serious part of your marketing strategy, which needs to be consistent, measurable and bring a return.

Some questions to answer if this is a grey area for you still:

Have you defined your ‘target market’ or ideal clients?

This is vital, to know WHO they are, what their problems are and where they are looking for your solutions. If you are yet to do this ON paper with some help I would start here.

Now you know WHO your target market is, which (if any) of the main two social sharing platforms are they most likely to want to connect with you on?

Business to consumer type of businesses tend to do well on Facebook, Food outlets, swim schools, children’s clothing and supplies, things that can be marketed in a way that provokes emotion

Business to business type of businesses tend to do well on LinkedIn, this is a great place to raise awareness of you as an expert or leader in your industry, to have a resume type of profile, and to strengthen offline networking opportunities, peoples mind set is different when they are in this space.

Do you have an overall marketing strategy in place, even a basic one, that this will fit nicely into so that everything ties in well to what you are doing and wanting to achieve?

A marketing plan, is just a plan that is designed to help your business grow in the direction  you want and need it to, IF your background is in small business marketing you may write your own, but I would strongly suggest you still get another pair of expert eyes over it to make sure, marketing to the wrong market and heading in the wrong direction as a business owner can be a costly mistake, if this is not your area of expertise find help, local chambers run short workshops, find a business consultant or coach that specialises in this (not all do) this doesn’t have to be complex to be well done.

What level of help do you need in the platform you have chosen to add to your marketing strategy?

There are short workshops, online and offline that can give you just enough information to know what to do, there are small consultants now who focus on helping you get this right, FREE workshops are sometimes great and sometimes lacking so be sure to define WHAT help you need and find something that helps you achieve that.

Finally:

Be aware that once you are on there, people are now watching, even when you can’t see they are, sounds creepy I know but it’s a fact, so make sure that your language, sharing, opinions, images and ‘flavour’ is in line with your brand, carrying your brand and reputation through everything you do is powerful, not always easy, but start off with good habits, and if you have a personal Facebook page with business contacts on there, try to slowing separate them.

I LOVE social media and use it as a powerful platform to share, network, encourage and extend my extended community in life and business, I have put some time into understanding it so far and figuring out what works and what doesn’t – if you don’t love it, and your business doesn’t need to be on there, then spend your time and energy elsewhere.

To your business success – as always, be awesome, be you.

Jen

https://www.simplyconfident.net/